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Starbucks launches mobile payment features

With an aim to fast-track payments in its outlets, beverages chain gaint Tata Starbucks has launched multiple payment options through its mobile application on Wednesday.

The app will empower customers with a fast and convenient way to pay for in-store purchases and earn Stars through the loyalty program using their mobile device.

“The move makes Tata Starbucks the first major retailer in India to offer customers a mobile payment option linked to a loyalty program and further expands Starbucks robust global digital ecosystem,” the company said in a statement.

Sumitro Ghosh, CEO, Tata Starbucks Private Limited said that the app will help the company meet the customer’s needs while serving them seamlessly on their already highly-successful My Starbucks Rewards program that benefits loyal customers.

“This digital innovation underscores our continued commitment to drive innovation and provide an exceptional and convenient customer experience in our stores across the country.”

The payment options which the app provides includes Scan to Pay which is for customers who are looking for a fast and convenient way to pay. Customers can scan the barcode linked to a registered Starbucks Card on the mobile app or shake their mobile device with the ‘Shake to Pay’ feature to activate the pay screen.

Customers can also pay using the virtual Starbucks Card which can be generated and reloaded directly from their mobile device. An option of automatic reloads is also available. The mobile app offers card registration feature, enables balance transfer from one card to another and allows transaction history to be viewed.

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