India’s BookMyShow integrates with WhatsApp for Business

Online entertainment ticketing platform BookMyShow has joined hands with the WhatsApp business pilot programme. As part of this test, the ticket booking platform has made WhatsApp a default ticket confirmation channel for all its users.

According to BookMyShow, the company is the first Indian online ticketing brand to integrate with WhatsApp for Business.

“WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel,” said Ravdeep Chawla, Head of Product for BookMyShow, in a statement.

The feature has been rolled out and the company aims to cover its entire user base in the next few weeks. Users who book tickets on BookMyShow would now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code along with an email.

BookMyShow had recently introduced “plan-it” — an in-app messaging feature for friends and families to interact with each other in real-time along with booking movie tickets within the chat window.

This comes as an official confirmation of a report two weeks after the online ticketing said that it had started working with the WhatsApp team.

The ticket booking website sent users confirmations on WhatsApp for booked tickets after which one of its users had taken to Twitter to post a screenshot. “We will use this chat to send your ticket confirmation,” BookMyShow’s WhatsApp message read. “To stop receiving messages from us, please reply with ‘Stop’.”


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